our influence, but we regularly fall short.
In fact, in spite of the fact that we’re routinely trying to help ourselves and others alter behavior, few of us can articulate a model of what it takes to do so. It’s time this changed.
Again, everyday, you negotiate for something: prestige, money, security, love. This straight-talking guide will show you how to get what you want by dealing successfully with your mate, your boss, your children, your best friends and even yourself.
As Herb Cohen counsels, "Power is based upon perception; if you think you've got it then you've got it. Be patient, be personal, be informed-- and you can bargain successfully for anything." Based on his book that spent over nine months on the New York Times bestseller list, the author presents specific guidelines, personal anecdotes and practical advice drawn from his three decades of successful negotiating experience. Here is a wealth of information and the motivation that you need to succeed.
By knowing how to negotiate, you will be able to to successfully lead change initiatives in your organization, transform corporate culture, reduce errors and project failures, diagnose the real causes behind problems and create real solutions, and plant influence across the organization, family, business- with or without formal authority.
Read 'YOU CAN NEGOTIATE ANYTHING' and practice!
