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August 25, 2010

Generation Y or is it Why?

Today Generation Y is catapulting the world ahead.
Generation Y according to Wikipedia, is also known as the Millennial Generation, Generation Next or Net Generation. It describes the demographic cohort following. Its members are often referred to as Millennials or Echo Boomers. This generation generally represents an increase in births from the 1980s and 90s, not because of a significant increase in birthrates, but because the large cohort of baby boomers began to have children. The world has really changed!

The members of this generation are a direct reflection on the numerous and profound changes in daily life within the past couple decades. Its the first to grow up with computers at home and school, they have also been introduced to reality television and cell phones.

Please read why recruiting and retaining Generation Y will become more and more important over the next few years. As the first generation with easy access to the Internet, members of Generation Y have grown up in a socially and politically turbulent era full of media bombardment leading to an intelligent and technologically savvy generation with many ideas and more opportunities than previous age groups.

In an almost unanimous response from students, technology is what has most affected Generation Y. This generation has grown up surrounded by technology in a digitally-driven world. 
 
Generation Y is even more questioning, causing it to be referred to as Generation Why? For instance when a manager goes to them and says, 'Do this,' they'll ask, 'Why?' If they're not used to it, they may take it as insubordination and cockiness. Unbelievable.


Its an interesting read.

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